Moms who feed their babies formula now have new information when deciding what brand is best for their babies. An email I just received from Mom Select, discusses the federal case involving Mead Johnson, the maker of Enfamil infant formula. The email states:
“…a jury verdict confirmed that Mead Johnson, the maker of Enfamil LIPIL Infant Formula, has engaged in false advertising by stating that store brand-infant formulas sold at Walmart, Target, CVS, Walgreens and other retailers, do not provide the same nutritional benefits as Enfamil.
The jury found that Enfamil advertisements were false and misleading, especially since store- brand formulas have the same nutrients at the same levels as Enfamil. In the process, they have exposed the truth about infant formula: store-brand infant formulas are nutritionally equivalent to, and confer the same developmental benefits as, the more expensive national brands like Enfamil. Buying a heavily marketed formula from a big pharmaceutical company does not get you any closer to breast milk.”
This is monumental news for moms who are trying to save money while feeding their families. By purchasing store brand infant formula, families can save up to $600 a year.
