Americans everywhere are getting “Gel-ous” over ARM & HAMMER® Power Gel Laundry Detergent, America’s first gel detergent. This new gel formula is “armed” with twice the OxiClean® stain fighters in every drop, grabbing even the toughest stains to lift them away. For years, Americans have been reaching for gels to do the tough jobs around the home, from the kitchen to the medicine cabinet. Now, for the first time ever, ARM & HAMMER(R) Power Gel is bringing gel technology to laundry detergent, for superior stain-fighting.
When it comes to laundry, Americans’ number one frustration is removing stains. And, the Association of Home Appliance Manufacturers estimates the average American family spends 12 to 15 hours each week doing laundry. With all this laundry piling up, ARM & HAMMER® Power Gel Laundry Detergent will hammer out the toughest stains like grass, blood, soil, clay, grease, oil and food after just one wash helping to reduce consumer aggravation. ARM & HAMMER® Power Gel Laundry Detergent saturates and penetrates stains to give clothes a deep-down clean. It can even be used to pre-treat. ARM & HAMMER® Power Gel Detergent is available now at retailers nationwide in 55 oz. and 110 oz. bottles. The suggested retail price ranges from $4.97 to $8.97.









