Borders has finally rolled out its digital initiative, announcing that it is now taking pre-orders for the Kobo eReader and next month will debut its eBook store and apps powered by Kobo — embarking on a strategy that will provide rich digital content and a wide variety of devices that feature emerging technologies. As a device-neutral, rich-content provider, Borders will sell the Kobo eReader along with a variety of other eReading devices in Borders stores in special digital shops called Area-e, launching in August. Pre-orders for the Kobo eReader, which will showcase the Borders branded eBook store, are being taken at www.borders.com/koboereader. The Kobo eReader has been touted as “the real Kindle killer” by “Wired Magazine” because of its attractive features and low price just $149.99. In fact, the Kobo eReader is among the most affordable eReaders available, giving consumers an economical introduction to eReading via a stylized, easy-to-use, eInk based reader. To get consumers started with their eReading experience, the Kobo eReader will come preloaded with 100 classic books. The Kobo eReader will begin arriving at customer’s homes beginning June 17, in time for Father’s Day.
