Carrots to be repackaged and marketed to kids like… junk food!

Did you see this article in USA Today that discussed how baby carrots will be part of  a new marketing campaign strategy?  The nation’s biggest producer of baby carrots is planning on using ultra cool and colorful packaging, nifty slogans, and strategic placement in school vending machines to encourage kids to buy and eat the crunchy snack.  I personally think this idea is FABULOUS and I wonder why no one thought of it sooner.  Hopefully, this trend will continue with other veggies too…

Comments

  1. cl says:

    these are not baby carrots. they are pieces of mature carrots that have been abraded into baby carrot-like shapes.

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